Push notifications will also be tied into the retailer’s CRM strategy. Similar to other flash sale apps, notifications are a key part in how Beyond the Rack is leveraging mobile to drive daily traffic and sales. The products can also be shared via email, SMS, Facebook, Twitter and Pinterest. Products are also broken down by categories, such as women’s, men’s and children across the top of the page. There is also a customized search function that funnels down products based on price, discount or size. Mobile sales Beyond the Rack’s mobile app features a couple of unique features that are developed specifically for the flash sales business model.įor example, merchandise is displayed in real time, and a countdown clock shows shoppers how much longer a product will be on sale. Being able to offer our shopping experience on their mobile devices gave them that opportunity to buy from us whenever and wherever they want, which was the theory behind why we should do this.” “The nature of our business is very time-sensitive in that we have merchandise that sells out and is available for limited times in limited quantities, so users may not be sitting at a desktop or laptop when our sales go live, and they don’t want to miss out. “We see about 85 -90 percent of mobile traffic is iOS compared to other, so it’s so much more market share,” he said.
“Android is definitely in our roadmap, but we really wanted to get the iOS ones out as soon as possible because there are just so many people using those devices, right now” said Richard Cohene, marketing director at Beyond The Rack, Montreal. Beyond the Rack worked with Plastic Mobile to develop the app. With 85-90 percent of mobile traffic coming from iOS devices, flash retailer Beyond the Rack has rolled out an iPhone and iPad application in time for holiday shopping.įorty-four percent of weekend and 30-35 percent of weekday sales for Beyond the Rack come from mobile, spurring the company to launch a deeper mobile experience.
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